Recently back from MarTech Conference in Boston. Going the next step in marketing automation and bots. Focusing on local (cars / real estate) and ticket sales. Also had the chance to attend Q4 Confidential put on by Drift: Conversational Marketing last night which was great and bringing together the Boston new tech community. #marketingautomation #bot
Data Solutions and Digital Marketing Consultant
2017 – Current
Consulting and ‘sandbox’ where I can test proof of concept ideas and new technologies. Currently developing automated marketing, digital assistants, and customer service programs.
- Event marketing for MIT Platform Strategy Summit and MIT Sloan CIO Symposium. Creating Social Media programs for Twitter and Facebook Messenger ChatBot platform.
- Automating marketing communications and client scheduling using Infusionsoft to support e-commerce activities for a health and wellness product.
- Creating B2B marketing stack solutions to enable low-traffic, account-driven brands that utilize data platforms and CRM to identify prospects and target marketing communications.
Head of Product – VitalBriefing S.A.
Remote (Luxembourg/France) — 2011 – 2018
First hire and the architect of VB’s news distribution and analysis platform supporting editorial and marketing activities in Europe and the United States. Co-founders were former colleagues from AOL (one my VP at AOL).
- Defined data gathering and warehousing requirements for training future machine learning capabilities to support a personalized content engine.
- Operationalized data entry and content aggregation by collaborating with Head of Editorial and executive team to define new product and database requirements.
- Scaled product offerings in 2016 by upgrading to a SaaS platform built on Amazon Web Services that enables more complex data integrations and cuts publishing time by 75%.
- Identified and implemented business support systems for automated marketing integration, financial cloud services, and telephony.
Database Consultant, Media Data Platforms — Maxus / GroupM
New York, NY — 2014 – 2015
Implemented an analytics dashboard platform in 2014. They then added a mobile app project with the advanced media team at Maxus in early 2015.
2014 – Managed data analytics platform implementation for leading digital media buyer.
2015 – Created an analytics-driven sales tool prototype for Global and North American CEOs.
- Managed client-side activities in developing a Tableau-based analytics platform.
- Defined reporting and workflow requirements to implement Tableau dashboard based on the user level (Executive, Manager, Specialist) to cut account team reporting hours by 50%-75%.
- Integrated data APIs to share client, partner and performance data.
Vice President, Partner Data Products — Perceptu
Remote (SF/Seattle/Australia) — 2008 – 2011
Myers-Briggs based career social network – Worked directly with the CEO to integrate content products that used syndicated client content and shared user engagement data.
- Managed product development roadmap and integration workflows.
- Created content marketing modules and social media data opportunities for partners targeting our subscriber member base.
Vice-President, Product Marketing — Hakia
New York, NY — 2007 – 2008
Evangelist for Hakia’s semantic search engine and technology services. Worked with executive team to bring search engine products to market and develop partner service agreements.
- Led an incremental development schedule utilizing a Scrum/Agile framework to quickly deploy, gather feedback, and make updates.
- Sold Hakia’s first technology licensing partnerships for API feeds and SDK for media analysis.
- Product evangelist selected to speak at NY Tech Meet-Up and Search Engine Strategies.