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Product Manager

July 3, 2018 by tmcgTB Leave a Comment

Head of Product – VitalBriefing S.A.

Remote (Luxembourg/France) — 2011 – 2018

First hire and the architect of VB’s news distribution and analysis platform supporting editorial and marketing activities in Europe and the United States. Co-founders were former colleagues from AOL (one my VP at AOL).

  • Defined data gathering and warehousing requirements for training future machine learning capabilities to support a personalized content engine.
  • Operationalized data entry and content aggregation by collaborating with Head of Editorial and executive team to define new product and database requirements.
  • Scaled product offerings in 2016 by upgrading to a SaaS platform built on Amazon Web Services that enables more complex data integrations and cuts publishing time by 75%.
  • Identified and implemented business support systems for automated marketing integration, financial cloud services, and telephony.

Filed Under: Data Analytics, E-mail / CRM, Freelance Contract, Product Manager, Start-ups

July 3, 2018 by tmcgTB Leave a Comment

Vice-President, Product Marketing — Hakia

New York, NY — 2007 – 2008

Evangelist for Hakia’s semantic search engine and technology services. Worked with executive team to bring search engine products to market and develop partner service agreements.

  • Led an incremental development schedule utilizing a Scrum/Agile framework to quickly deploy, gather feedback, and make updates.
  • Sold Hakia’s first technology licensing partnerships for API feeds and SDK for media analysis.
  • Product evangelist selected to speak at NY Tech Meet-Up and Search Engine Strategies.

Filed Under: Marketing, Media, Product Manager, Product Marketing, Start-ups

July 3, 2018 by tmcgTB Leave a Comment

Senior Program Director – AOL

Dulles, VA — 2003 – 2007

Major media network – Content partnerships and targeted ad products built on search and syndication technology platforms.

  • Managed technology integration partnerships with NFL, MLB, SI.com, NASCAR and WebMD.
  • Represented Google’s $1B investment in AOL by identifying and implementing new ad products powered by Google’s syndicated ad feeds across AOL/Time Warner properties.
  • “Hi, Medium, Low” project used warehoused data to increase yield optimization 25%.
  • Worked closely with AOL Legal, Compliance and Corporate Communications in defining data privacy and content user rights.

Filed Under: Business Dev / Sales, Media, Product Manager, Sports

July 3, 2018 by tmcgTB

Director, Syndication Platform — IMG/TWIi

Boston, MA — 2001 – 2001

Interactive agency services for IMG agency clients – Launched the Philips-sponsored video syndication platform and publishing network.

  • Produced the website for the U.S. Open of Surfing, Philips Skate Tour, and Fusion Soul Bowl.
  • Created “What’s Next” syndicated video game from unused video footage.
  • Recruited and launched syndication partners to utilize our action sports media assets.

Filed Under: Freelance Contract, Marketing, Product Manager, Product Marketing, Sports

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