Recently back from MarTech Conference in Boston. Going the next step in marketing automation and bots. Focusing on local (cars / real estate) and ticket sales. Also had the chance to attend Q4 Confidential put on by Drift: Conversational Marketing last night which was great and bringing together the Boston new tech community. #marketingautomation #bot
Marketing
Data Solutions and Digital Marketing Consultant
2017 – Current
Consulting and ‘sandbox’ where I can test proof of concept ideas and new technologies. Currently developing automated marketing, digital assistants, and customer service programs.
- Event marketing for MIT Platform Strategy Summit and MIT Sloan CIO Symposium. Creating Social Media programs for Twitter and Facebook Messenger ChatBot platform.
- Automating marketing communications and client scheduling using Infusionsoft to support e-commerce activities for a health and wellness product.
- Creating B2B marketing stack solutions to enable low-traffic, account-driven brands that utilize data platforms and CRM to identify prospects and target marketing communications.
Database Consultant, Media Data Platforms — Maxus / GroupM
New York, NY — 2014 – 2015
Implemented an analytics dashboard platform in 2014. They then added a mobile app project with the advanced media team at Maxus in early 2015.
2014 – Managed data analytics platform implementation for leading digital media buyer.
2015 – Created an analytics-driven sales tool prototype for Global and North American CEOs.
- Managed client-side activities in developing a Tableau-based analytics platform.
- Defined reporting and workflow requirements to implement Tableau dashboard based on the user level (Executive, Manager, Specialist) to cut account team reporting hours by 50%-75%.
- Integrated data APIs to share client, partner and performance data.
Vice-President, Product Marketing — Hakia
New York, NY — 2007 – 2008
Evangelist for Hakia’s semantic search engine and technology services. Worked with executive team to bring search engine products to market and develop partner service agreements.
- Led an incremental development schedule utilizing a Scrum/Agile framework to quickly deploy, gather feedback, and make updates.
- Sold Hakia’s first technology licensing partnerships for API feeds and SDK for media analysis.
- Product evangelist selected to speak at NY Tech Meet-Up and Search Engine Strategies.
Product Manager / Account Services – POPstick
Boston, MA — 2001 – 2003
Interactive CRM marketing agency – Delivered Flash-based marketing automation tools.
- Worked directly with clients to build and monitor email-based campaigns.
- Automated next-step strategies to segment client targets and move them through sales funnel using in-house built sales tools.
Director, Syndication Platform — IMG/TWIi
Boston, MA — 2001 – 2001
Interactive agency services for IMG agency clients – Launched the Philips-sponsored video syndication platform and publishing network.
- Produced the website for the U.S. Open of Surfing, Philips Skate Tour, and Fusion Soul Bowl.
- Created “What’s Next” syndicated video game from unused video footage.
- Recruited and launched syndication partners to utilize our action sports media assets.