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Tim's Bot Resume

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Freelance Contract

September 3, 2018 by tmcgTB Leave a Comment

Data Solutions and Digital Marketing Consultant

2017 – Current

Consulting and ‘sandbox’ where I can test proof of concept ideas and new technologies. Currently developing automated marketing, digital assistants, and customer service programs.

  • Event marketing for MIT Platform Strategy Summit and MIT Sloan CIO Symposium. Creating Social Media programs for Twitter and Facebook Messenger ChatBot platform.
  • Automating marketing communications and client scheduling using Infusionsoft to support e-commerce activities for a health and wellness product.
  • Creating B2B marketing stack solutions to enable low-traffic, account-driven brands that utilize data platforms and CRM to identify prospects and target marketing communications.

Filed Under: E-mail / CRM, Freelance Contract, Marketing, Media, Social Media

July 3, 2018 by tmcgTB Leave a Comment

Head of Product – VitalBriefing S.A.

Remote (Luxembourg/France) — 2011 – 2018

First hire and the architect of VB’s news distribution and analysis platform supporting editorial and marketing activities in Europe and the United States. Co-founders were former colleagues from AOL (one my VP at AOL).

  • Defined data gathering and warehousing requirements for training future machine learning capabilities to support a personalized content engine.
  • Operationalized data entry and content aggregation by collaborating with Head of Editorial and executive team to define new product and database requirements.
  • Scaled product offerings in 2016 by upgrading to a SaaS platform built on Amazon Web Services that enables more complex data integrations and cuts publishing time by 75%.
  • Identified and implemented business support systems for automated marketing integration, financial cloud services, and telephony.

Filed Under: Data Analytics, E-mail / CRM, Freelance Contract, Product Manager, Start-ups

July 3, 2018 by tmcgTB Leave a Comment

Database Consultant, Media Data Platforms — Maxus / GroupM 

New York, NY — 2014 – 2015

Implemented an analytics dashboard platform in 2014. They then added a mobile app project with the advanced media team at Maxus in early 2015.

2014 – Managed data analytics platform implementation for leading digital media buyer.

2015 – Created an analytics-driven sales tool prototype for Global and North American CEOs.

  • Managed client-side activities in developing a Tableau-based analytics platform.
  • Defined reporting and workflow requirements to implement Tableau dashboard based on the user level (Executive, Manager, Specialist) to cut account team reporting hours by 50%-75%.
  • Integrated data APIs to share client, partner and performance data.

Filed Under: Data Analytics, Freelance Contract, Marketing, Media

July 3, 2018 by tmcgTB

Director, Syndication Platform — IMG/TWIi

Boston, MA — 2001 – 2001

Interactive agency services for IMG agency clients – Launched the Philips-sponsored video syndication platform and publishing network.

  • Produced the website for the U.S. Open of Surfing, Philips Skate Tour, and Fusion Soul Bowl.
  • Created “What’s Next” syndicated video game from unused video footage.
  • Recruited and launched syndication partners to utilize our action sports media assets.

Filed Under: Freelance Contract, Marketing, Product Manager, Product Marketing, Sports

July 3, 2018 by tmcgTB Leave a Comment

Freelance – Interactive Projects

Boston, MA / Newport, RI — 1993 – 1998

Client solutions and implementation services, including web and content development.

  • Provided integrated services to assist agency transition from traditional marketing (PR & advertising) to online activities, including website, email and BBS/chat.
  • Created two ad-supported content websites: SoccerClub.com and NewportOnline.com.

Filed Under: Freelance Contract, Marketing

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