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Tim's Bot Resume

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E-mail / CRM

September 3, 2018 by tmcgTB Leave a Comment

Data Solutions and Digital Marketing Consultant

2017 – Current

Consulting and ‘sandbox’ where I can test proof of concept ideas and new technologies. Currently developing automated marketing, digital assistants, and customer service programs.

  • Event marketing for MIT Platform Strategy Summit and MIT Sloan CIO Symposium. Creating Social Media programs for Twitter and Facebook Messenger ChatBot platform.
  • Automating marketing communications and client scheduling using Infusionsoft to support e-commerce activities for a health and wellness product.
  • Creating B2B marketing stack solutions to enable low-traffic, account-driven brands that utilize data platforms and CRM to identify prospects and target marketing communications.

Filed Under: E-mail / CRM, Freelance Contract, Marketing, Media, Social Media

July 3, 2018 by tmcgTB Leave a Comment

Head of Product – VitalBriefing S.A.

Remote (Luxembourg/France) — 2011 – 2018

First hire and the architect of VB’s news distribution and analysis platform supporting editorial and marketing activities in Europe and the United States. Co-founders were former colleagues from AOL (one my VP at AOL).

  • Defined data gathering and warehousing requirements for training future machine learning capabilities to support a personalized content engine.
  • Operationalized data entry and content aggregation by collaborating with Head of Editorial and executive team to define new product and database requirements.
  • Scaled product offerings in 2016 by upgrading to a SaaS platform built on Amazon Web Services that enables more complex data integrations and cuts publishing time by 75%.
  • Identified and implemented business support systems for automated marketing integration, financial cloud services, and telephony.

Filed Under: Data Analytics, E-mail / CRM, Freelance Contract, Product Manager, Start-ups

July 3, 2018 by tmcgTB Leave a Comment

Product Manager / Account Services – POPstick

Boston, MA — 2001 – 2003

Interactive CRM marketing agency – Delivered Flash-based marketing automation tools.

  • Worked directly with clients to build and monitor email-based campaigns.
  • Automated next-step strategies to segment client targets and move them through sales funnel using in-house built sales tools.

Filed Under: E-Commerce, E-mail / CRM, Marketing

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