tmcgTB

Senior Program Director – AOL

Dulles, VA — 2003 – 2007

Major media network – Content partnerships and targeted ad products built on search and syndication technology platforms.

Managed technology integration partnerships with NFL, MLB, SI.com, NASCAR and WebMD.
Represented Google’s $1B investment in AOL by identifying and implementing new ad products powered by Google’s syndicated ad feeds across AOL/Time Warner properties.
“Hi, Medium, Low” project used warehoused data to increase yield optimization 25%.
Worked closely with AOL Legal, Compliance and Corporate Communications in defining data privacy and content user rights.

Boston, MA — 2001 – 2003

Interactive CRM marketing agency – Delivered Flash-based marketing automation tools.

Worked directly with clients to build and monitor email-based campaigns.
Automated next-step strategies to segment client targets and move them through sales funnel using in-house built sales tools.

July 3, 2018 by tmcgTB

Boston, MA — 2001 – 2001

Interactive agency services for IMG agency clients – Launched the Philips-sponsored video syndication platform and publishing network.

Produced the website for the U.S. Open of Surfing, Philips Skate Tour, and Fusion Soul Bowl.
Created “What’s Next” syndicated video game from unused video footage.
Recruited and launched syndication partners to utilize our action sports media assets.

Boston, MA — 2000 – 2001

Digital media encryption services and download platform – Led all content development including websites, video scripts, white papers.

Set strategic positioning and led the development of a music and video platform prototype that showcased DMOD’s encryption and rights management services.
Automated marketing and internal notifications to monitor user prototype activity.

Boston, MA — 1998 – 2000

Major media network – Started as a contractor on SuperBowl.com, and then offered the role as the first content producer for the search platform.

Built dynamic content integrations based on breaking news and partner integrations.
Developed best practice guidelines working with design and engineering teams.
Producer of SuperBowl.com, the official Super Bowl website.

Boston, MA / Newport, RI — 1993 – 1998

Client solutions and implementation services, including web and content development.

Provided integrated services to assist agency transition from traditional marketing (PR & advertising) to online activities, including website, email and BBS/chat.
Created two ad-supported content websites: SoccerClub.com and NewportOnline.com.