New York, NY — 2014 – 2015
Implemented an analytics dashboard platform in 2014. They then added a mobile app project with the advanced media team at Maxus in early 2015.
2014 – Managed data analytics platform implementation for leading digital media buyer.
2015 – Created an analytics-driven sales tool prototype for Global and North American CEOs.
- Managed client-side activities in developing a Tableau-based analytics platform.
- Defined reporting and workflow requirements to implement Tableau dashboard based on the user level (Executive, Manager, Specialist) to cut account team reporting hours by 50%-75%.
- Integrated data APIs to share client, partner and performance data.
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